Brooklyn, New York On a quest to discover her heritage, Sofia Paloma Juárez bottled the Spirit of Jalisco. The Mexican art of tequila production is a tradition that is culturally passed down from father to son, from grandfather to grandson. Sofia has a different story - as a Mexican-American woman whose passion for her heritage was ignited upon reuniting with her Jalisco-born father after nearly two decades of separation.
Annette worked with Sofia to bring her vision for CASA J Tequila to life, helping her gain the clarity and coherence needed to shape a brand that is soulful, authentic and deeply resonant.
